Wow, that’s a big headline. How can you come up with 365 blog post ideas for interior designers in under one hour? (Note: If you are not an interior designer, you can still read on. It will still be useful!)
So, let’s get some paper and pencil and dive right in. Okay, so you are to go? What is the first one? (We have 364 more to go, so this should not be too hard, right?) Aehm… are you drawing blank? Don’t worry!
I will teach you a process that is sure to get ideas flowing quickly and effectively.
The hardest part: Your first blog topic
The first step in brainstorming is the hardest.
Let’s start with something you know a lot about: your customers. What are the most frequently asked questions they ask you? What hesitation do they have before hiring you? Are there any questions you get over and over again?
Possible blogging topics could be:
- What is the difference between an interior designer and an interior decorator?
- How do I know if I need an interior designer?
- Are Interior Designers Only For Wealthy People?
- What are your qualifications?
- How long does the interior design process take?
- How does purchasing work when using a professional designer?
- Interior Designer On A Budget – Can I Afford To Hire One?
It should be easy to come up with 20-30 questions right of the bat. If you get stuck, have a look at your emails and review recent client conversations. Try to answer always one specific question per blog post!
Inspire Your Readers
Now that we took care of frequently asked questions, let’s inspire our readers.
Your blog must provide unique and valuable information on a consistent basis. So try to blog twice a week. But you know that of course, since you are reading about planning your blog posts a year ahead. So brainstorm on the different areas you can spin up a blog post on.
Start broad and then narrow it down.
For example, start writing down all areas in a house, apartment, outside, or in an office that you can write about:
- Living Room
- Family Room
- Home Office
- Mud Room
- Dining Room
- Kid’s Rooms
- Outdoor Patio
- Sun Room
- Craft Room
- Laundry Room
- Bonus Room
- Hall way
Those are already 15-20 (very broad) topics to write about. Now break down the rooms or areas to design into 4-5 sub-categories.
For example for the bathroom could be broken down into Master Suite, Powder Room, Kids Bathroom, Luxury Spa Inspired Bathroom, and Guest Bathroom.